Why two tiers

iManage's existing eLearning subscription program was strong, but access depended entirely on a customer's contract.

Our docs page was built for a technical audience rather than a general end user.

My team already understood learner needs deeply and had the technical expertise to produce timely content on a public-facing site to extend our learning offerings.

useiManage pathways grew out of that gap: a free, public tier of end-user education, built as an extension of a resource customers already trusted rather than something new.

The project also supported the broader shift to iManage's Success Plan model to give every customer, regardless of subscription level, access to the learning tools they need.